Beretta Gallery celebrates 20 years in London

The Beretta Gallery London is marking its 20th anniversary in December, having occupied its St James’s Street premises since 2005. The anniversary will be marked with a reception on Thursday 4 December, hosted in partnership with the Countryside Alliance.

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Serving royals and sporting stars

The shop, which sells firearms, clothing and accessories from the Italian gunmaker, has served customers ranging from royals to competitive shots over two decades. Gallery manager Tim King, a respected shot in his own right, said the business has “rooted its longevity in the quality of the Beretta brand and the authenticity of [its] service”.

According to the company, the Gallery has attracted notable visitors including Formula 1 legend Sir Jackie Stewart, musician Sir Rod Stewart and actor Michael Keaton, alongside sporting figures and other entertainment personalities. Mr King said clients “value the knowledge of a team led by a sportsman, one that offers an experience that simply cannot be found online or in transient retail spaces”.

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London’s largest Beretta gunroom

The second floor houses what the company describes as the largest Beretta gunroom in London.

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