Major venues champion British wild venison

Levy switches beef for wild venison

It’s good news for deer stalkers as catering firm Levy is swapping around 54 tonnes of beef burgers for wild venison burgers in a bid to cut carbon emissions. According to Eat Wild, venison has up to 85% lower carbon impact than beef, with the swap having the potential to save 1,182 tonnes of CO2e annually.

The announcement, made during Great British Game Week from 3-9 November, comes as Eat Wild reports stalkers are beginning to see better prices from game dealers for carcasses after years of limited returns. The rollout across more than 20 venues in the UK and Ireland includes Premier League clubs, the National Theatre, the O2 and the NEC.

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Industry voices welcome the move

Jon Davies, CEO of Levy UK and Ireland, said, “Getting more of this underrated yet delicious meat into the food chain is a necessary but also fantastic move for people and planet.” His enthusiasm was echoed by Tim Weston from the National Gamekeepers’ Organisation, who said: “To have British wild venison for sale at football and sports stadiums is wonderful. It will encourage people who would not normally consider venison as an everyday staple to add it to their shopping basket.”

Considering prospects for small game, he added: “Just imagine a pheasant burger replacing chicken, and partridge nuggets being available in all major sports stadiums.”

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